Auto Competition :: GCSE Business Marketing Coursework

Auto CompetitionIntroWhen an auto manufacturing business needs to cut monetary values it will sometimes look for athletic supporter from another manufacturer. This process results in a merging between companies in order to benefit one another. Companies may merge to be cost efficient or even to gain entry into another commercialise segment. Either charge, manufacturers try to gain instant results by merging.Auto manufacturers debate with each other to give consumers the state of the art safety systems that they demand. P bents are becoming more concerned about their familys safety with the lifesaving abilities of airbags. Consumers are spirit at airbags as a very important option when make a vehicle purchasing decision. Not only must the railroad car come equipped with one, but consumers also want a way to diseng fester the passenger side of the system if needed for children and infants. Description of attentionIn the 1960s, automotive safety began with a man by the cr eate of Ralph Nader. In November of 1965 Nader wrote Unsafe at Any Speed The Designed-in Dangers of the American Automobile. The sucker of this book was General Motors Corvair Nader claimed the rear suspension was faulty and made it practical to skid violently and roll over (Bollier). After Nader made the mankind aware of safety concerns, automotive manufacturers started putting items such as power disk brakes as regular equipment on new automobiles. GM started impact testing and designed side beam guards in the advanced 1960s (General Motors website). Naders continued crusading into the 1970s made GM realize that it had to be proactive in the safety movement. The result of the movement was designing an airbag in 1973. Volvo had already introduced the airbag in 1972 on its 240/260 series (Volvo History). Companies, realizing that Nader was not going to be disappearing anytime, currently decided to look for suppliers that were safety conscious. Automotive manufacture rs began buying safety glass, which rock-bottom injuries from large glass shards in accidents. The introduction of the steel belted tires trim down the amount of tire blowouts, which can lead to rollovers. In the 1980s the public started to take heed and jump onto Naders bandwagon. The public was demanding automobiles equipped with life saving safety features. GM introduced the rear lap/shoulder belt in 1986 as standard equipment. Also in 1986 Volvo introduced a detachable seat for children up to the age of four.