Burger King & Television advertisements for its products

A good promotion give the bounce help in increasing the sales and bad promotions reduce the marketplace share. The marrow strategy of Burger queer should be to create a boil among the callowness with shrewd marketing tactics. The prime strength of Burger King is to fork up a customized burger, however weird it great power be. This can be the biggest supplement point as different customers may have different demands with very few or no one to cater to them. They should not go for the main stream promotion such as Television advertisements for its returns.Among the young the culture of keeping in touch is via webmail. So using this direction would prove more effective considering the fact that youth comprises the bigger consumer chunk. Crispin might not have a very easy and smooth piloting journey while developing this subject and in ensuring that consumers understand the message correctly. In order to create buzz Crispin has to develop an image for Burger King which symb olizes the youth. Hence the message should be such that it does not seem to be too commercial and uncool. They need to succeed in surprising the auditory sense which would create the buzz hold ining to exposure. Crispin is required to create a message that can gain attention, hold interest, arouse desire and elicit action. BK should use a spokesperson which represents the youth and they can easily notice themselves with MTV personalities or persons from popular Rock Bands can be used as spokesperson for BK as MTV is one of the most watched channels among the youth and they also love to listen to Rock Bands.BK should spend the money on an Integrated Advertising Campaign. By not directly promoting BKs product they created a buzz which leads to more promotion than directly promoting the product which is too obvious and does not appeal the target audience. Major condense should be on webmail and the advertising should be capable of creating a buzz. This would lead to the maximum pe netration among its target customers which is the youth. Works Cited Page Philip Kotler, Marketing Management, millennium Edition, Pearson Education Publishers, Delhi, 2000