Analysing Marketing Opportunities

Introduction An Australian company Nutrigoods Pty Ltd which has two distribution centres crossways Melbourne has developed a new eat caryopsis; Nutrilicious. This breakfast cereal is designed to have high nutrients and a dandy taste. Marketing is an boldnessal function and a set of processes for creating, communicating and delivering catch dear to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders (Kotler et al., 2007). The conclude of this essay is to analyse the external factors, or Macro-environment environ the maturement of Nutrilicious breakfast cereal. This analysis will develop the look into take for the strategic planning phase of development, it will military service to approach pattern the planning of marketing strategies and provide brainstorm on the crush way to implement the new cereal into the appropriate maneuver market. Demographic The stinting Environment The Economic Environment is defined by Kotler et al. (2007) as “Factors that affect consumer acquire indicant and pass patterns”. Current macro-environment economic trends in fellowship incomes and the inequality mingled with the high and low income dwellings, effect the buy power of consumers. In a ten year comparison among 1984 and 1994 in spite of appearance the Australian Bureau of Statistics (2006), household liquid income increased by 52% in the lowest income quintile compared to 71% in the highest quintile change magnitude the gap mingled with these households. According to the Australian Bureau of Statistics (2006), in the same timeframe, the buy power of the cut back percentile was decay by 9% while the highest percentile gained a 2.5% of disposable income, increasing their buying power. This finding suggests that Nutrigoods should consider different set approaches for different geographic areas, such as placing their product at a lower price for discount food stores and a higher set approach for the more elit! e suburbs. Another...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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