An Analysis of Food Marketing and Advertising Targeted at Children: Is There a Link to Childhood Obesity?

An Analysis of Food Marketing and Advertising Targeted at Children: Is on that point a Link to Childhood Obesity? ENG135 DeVry University February 24, 2010 When examining the effectiveness causes of the quick rise of chelahood corpulency over the past xxx years, the correlation between media use and exposure to increased amounts of pabulum and marketing advertisement be cannot be ignored. There has been a dramatic increase in media targeted to chelaren, which is laden with elaborate push campaigns, many another(prenominal) of which promote foods such as candy, soda, and snacks and it is estimated that the typical child sees about 40,000 ads per year on TV alone (Kaiser Foundation, 2004). make up to the Kaiser Foundations research, due to food marketing and come tos persuasive nature, children are often mislead into commit the nutritional value of some foods is actually greater than it is and this take on influences children to make un healthy foo d choices. Food marketing and advertize targeted at children is highly profitable and its not unwrap that the food industry spends over $10 million dollars on advertising annually. Anyone who has tuned into childrens programming on a Saturday effectual morning can testify to the many commercials for unhealthy foods specifically targeted at children.

But, does food marketing and advertising targeted at children withdraw a negative effect on their overall health and nearly being? And, at what age do children deduct the discrimination between commercial and non-commercial advertising? Childhood obes ity in the United States is reaching epidemi! c proportions and it is an issue that affects many American families today. Consequently, the subject of food marketing and advertising targeted at children is a topic that is on the minds of many parents and healthcare professionals. Today, a whopping 32% of kids are overweight and this is being hailed as advance news. Why? Because the numbers arent even high and part because...If you want to get a full essay, effect it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper